Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform Roadstar that is designed as the...
Media owners highlight the need for regulations that align with global standards and prioritise safety and sustainability.
Prashantkumar A Jaiswal, Director, CivilTech India, Nashik highlights the factors that are paramount for ensuring the structural stability of hoardings.
The entire campaign is designed to ensure maximum visibility, resonating deeply and generating awareness with audiences nationwide.
Raheel Amjad will engage in a panel discussion on ‘How to get brands to show more love for OOH?’
The multiplex features a total seating capacity of 555 spread across its four auditoriums
Gaganpreet Singh Malhotra, Director, Wybor speaks about offering quality solutions in a price-sensitive market
Old Mout Cider is the launch partner
Campaign generates over 14 million impression 15-second spots on 28 advertising screens
OAC 2024 will be organised at Hilton Garden Inn, Embassy Manyata Business Park in Bengaluru on July 26-27.
