The recent Auto Show 2024 at Nexus Ahmedabad One Mall showcased the effectiveness of out-of-home advertising in boosting brand visibility and consumer engagement during the peak...
This contract is for a 3 year period with total rights for all Above The Line (ATL) and Below The Line (BTL) advertising assets, as well...
itel Mobile, with nearly 360-degree OOH coverage, is driving engagement in key markets by using mobile trucks, umbrellas, and banners to connect with budget-conscious consumers during...
In a bid to blend seamlessly into the busy lives of today’s youth, NESCAFÉ’s latest campaign leverages the power of Digital Out-of-Home (DOOH) advertising across Delhi-NCR...
Rahul Shyokand and Dev Kartik Agarwal, co-founders of Wilyer share their inputs on the importance of digital signage software
As the Brihanmumbai Municipal Corporation (BMC) wraps up its feedback phase on the new draft Out-of-Home (OOH) advertising policy, key industry players share their insights on...
Leading voices of Indian OOH representing media owning firms shared their responses to 12 questions centred on the current business environment as well as the steps...
The latest funding round for the EV charging company garners international backing, highlighting growing global interest in the emerging CEE electromobility sector.
The activation was strategically aligned with the release of Deadpool & Wolverine, taking place across 2 screens and 30 shows
At the recent OOH Advertising Convention (OAC) 2024, Aishwarya Pratap Singh, Chief Business Officer of ITC Foods, shared his perspective on the enduring importance of out-of-home...
