Rahul Tandon will be sharing his perspectives on the theme ‘Is DOOH ticking all the boxes for brands?’
Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform Roadstar that is designed as the...
The Jury judges entries in two groups
The winners will receive their metals at the OAA 2024 awards function on July 27
“Partnering with the OOH Advertising Convention enables us to be at the forefront of industry innovation, where technology and creativity converge are setting a new pace...
Media owners highlight the need for regulations that align with global standards and prioritise safety and sustainability.
EverGlow aims to showcase cutting-edge DOOH innovations and solutions
“As OAC 2024 will be held in Bengaluru, our strategy to integrate a pan-India audience involves highlighting our adaptable and innovative advertising solutions” says G Rammohan,...
OAA 2024 received a total of 348 entries across 7 categories.
Prashantkumar A Jaiswal, Director, CivilTech India, Nashik highlights the factors that are paramount for ensuring the structural stability of hoardings.
