Revolutionising India’s DOOH landscape with integrated AR and VR solutions

As the digital landscape in India rapidly evolves, there is a growing demand for more integrated and immersive advertising experiences. AdStandee, a trailblazer in the digital signage industry, is addressing this demand with a suite of innovative solutions. Originally launched as a smart, diverse ad network, AdStandee has transformed into a comprehensive platform-as-a-service (PaaS) offering that covers every aspect of digital advertising—from hardware and software to creative services. With the rollout of 5G and increased access to smart devices, AdStandee is poised to revolutionise the Digital Out-of-Home (DOOH) advertising space. 

The need for comprehensive DOOH integration 

The Digital Out-of-Home (DOOH) market in India is still relatively untapped, offering a wealth of opportunities for innovation. With the advent of 5G and the rising popularity of smart TVs, the potential for dynamic, real-time advertising has never been greater. Recognizing this, AdStandee has developed a platform that not only integrates traditional digital advertising elements but also introduces cutting-edge technologies like Augmented Reality (AR) and Virtual Reality (VR). “Our goal is to create a seamless and integrated digital experience that can capture and engage audiences in a way that traditional advertising cannot,” says Selvam M., CEO of AdStandee. 

Harnessing AR and VR for enhanced DOOH campaigns 

In today’s competitive market, the ability to stand out is crucial. AdStandee is pushing the boundaries of what’s possible in DOOH advertising by incorporating AR and VR into their offerings. This is not just about staying ahead of the curve; it’s about fundamentally changing how audiences interact with advertisements. “We are developing a creative rendering tool that makes it easier to create, manage, and deliver AR and VR content that is compatible with the DOOH ecosystem,” explains Selvam. This approach not only enhances the effectiveness of advertising campaigns but also provides a more engaging and memorable experience for consumers. 

Cost-effective solutions for India’s price-sensitive market 

 One of the significant challenges in the Indian market is price sensitivity, which can often hinder the adoption of advanced technologies. AdStandee addresses this by offering a cost-effective, end-to-end service that includes everything from hardware installation to creative rendering and campaign management. “We understand that India is a price-sensitive market, which is why we’ve positioned ourselves as a platform of service, ensuring that we manage all aspects of the digital advertising process efficiently,” says Selvam. This approach allows AdStandee to provide high-quality solutions at competitive prices, making it accessible to a broader range of clients. 

 Targeted advertising for supermarkets and hypermarkets 

 AdStandee’s focus on niche markets such as supermarkets and hypermarkets has proven to be a strategic advantage. By concentrating on these segments, AdStandee ensures that its devices reach a dedicated and relevant audience, maximising the return on investment for its clients. “We’ve prioritised working with brands and agencies that align with our target market, allowing us to offer tailored solutions that deliver the best results for specific customer segments,” notes Selvam. This targeted approach has enabled AdStandee to build a solid customer base and achieve positive growth in terms of revenue and profitability. 

 Leveraging technology for scalable and efficient operations 

 Scalability and efficiency are critical factors in the success of any digital advertising platform. AdStandee leverages cloud infrastructure to ensure that its operations are scalable, while an internal fleet team manages the timely delivery and maintenance of creative content. This combination of technology and operational efficiency allows AdStandee to serve its clients effectively while maintaining the flexibility to scale as needed. “Our focus has been on managing our operations efficiently, allowing us to grow organically and fine-tune our offerings without the immediate pressure of scaling rapidly,” says Selvam.