The company already ventured into DOOH industry with hardware & software is set to revolutionize the outdoor space with new LEDs
New integration expands AdQuick’s campaign effectiveness model to more than 46,000 additional programmatically-enabled digital screens
Handled by MOMS, a digital site was programmed to change creative with the change of traffic signal in Pune
Also, programmatic OOH buying is gaining momentum, he says
The network offers 3000+ DOOH screens from 15 cities having 1.5 million audiences and 500k daily impressions
Through this collaboration, Panasonic aims to expand its technology benefits to a larger vendors ecosystem
The brand demonstrates wireless printing feature through the video messaging in Indonesia
In association with Brandscope India, overall 95,760 seconds of Airtime was served daily specifically for ŠKODA during this campaign by
Summit topics include the digitisation of out-of-home advertising, multi-screen engagement, use of location data, programmatic, among others
Indian OOH industry must take lead in Programmatic, urges Mathew Dearden
