New ad tech integration gives brands and agencies a one-stop shop for planning and executing global programmatic campaigns across online, mobile and DOOH
Rachana Lokhande, Co-CEO, Kinetic Worldwide, Gulab Patil, Founder & CEO, Lemma and Anand Chakravarthy, Managing Director, Essence hold forth on how technologies will unlock OOH’s latent...
Launched across Delhi, Gurugram, Mumbai, Pune, Bengaluru and Hyderabad, the campaign is live across 600 display screens
The company already ventured into DOOH industry with hardware & software is set to revolutionize the outdoor space with new LEDs
New integration expands AdQuick’s campaign effectiveness model to more than 46,000 additional programmatically-enabled digital screens
Handled by MOMS, a digital site was programmed to change creative with the change of traffic signal in Pune
Also, programmatic OOH buying is gaining momentum, he says
The network offers 3000+ DOOH screens from 15 cities having 1.5 million audiences and 500k daily impressions
Through this collaboration, Panasonic aims to expand its technology benefits to a larger vendors ecosystem
The brand demonstrates wireless printing feature through the video messaging in Indonesia
