The agency will be marketing the brand via aggressive programmatic digital campaigns, along with other media including OOH
Barry Frey will speak on the theme ‘DOOH – Extending the OOH Horizons’
The partnership to enable dynamic content delivery, yield optimisation, and programmatic capabilities across PATTISON’s 4,000 screens in Canada
The tool, which provides deep location-based understanding of audiences, has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data...
Combined offering to further streamline automated buying and selling of DOOH inventory
Jean- Christophe Conti, CEO of VIOOH drove home the significance of programmatic OOH and the future of DOOH at the 60th FEPE International Congress
The company has tied up with a couple of media owners in Delhi & Mumbai to do the testing on 2100 screens
Gideon Adey is involved in the automation of OOH transacting; the trailing of technologies and techniques from other territories and media industries to develop automated decision...
The combined entity will offer a unified OOH media inventory, marketing and sales management solution, streamlining static and digital OOH operations for media owners
DAN brings data and programmatic functions under one roof; will be led by Gautam
