Leading OOH advertising ERP company completes integration with programmatic partner enabling new revenue streams for its clients
The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit.
HiveMinds is a Bengaluru-based performance digital agency that counts among its clients BigBasket, ABOF, ClearTrip, CloudNine Hospitals among others
Bill Fordyce, COO, HyperMedia, Dubai spoke on ‘How DOOH can work the magic for media owners & brands’ at OAC 2017.
The agency will be headquartered in Gurgaon
DPAA is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
The deliberations at the Congress foused upon (i) making a case in the digital world (ii) taking the digital revolution out of home (iii) reclaiming the...
DOmedia has tied up with Rubicon Project, the global exchange for advertising, to empower OOH media vendors to sell programmatically
Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI
The tool makes the media simpler to plan, buy, optimise and measure through familiar buying technologies offering data-fueled audience-based solutions in real time, says William Eccleshare,...
