Sony Pictures in association with Dentsu Webchutney launched India’s first real-time programmatically propelled digital out-of-home campaign for the much-awaited 'Spider-Man: Far from home'
The Singapore-headquartered advertising technology company automated the planning and buying of OOH campaigns for HP Printers, Domino’s, and Lazada
Through this agreement, the DOOH media firm’s consumer engagement platforms TagTalk and BizTalk will be available online to advertisers and provide buyers with actionable audience insights,...
The agency will be marketing the brand via aggressive programmatic digital campaigns, along with other media including OOH
Barry Frey will speak on the theme ‘DOOH – Extending the OOH Horizons’
The partnership to enable dynamic content delivery, yield optimisation, and programmatic capabilities across PATTISON’s 4,000 screens in Canada
The tool, which provides deep location-based understanding of audiences, has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data...
Combined offering to further streamline automated buying and selling of DOOH inventory
Jean- Christophe Conti, CEO of VIOOH drove home the significance of programmatic OOH and the future of DOOH at the 60th FEPE International Congress
The company has tied up with a couple of media owners in Delhi & Mumbai to do the testing on 2100 screens
