The campaign was executed by DOOH adtech company Moving Walls with Metropolis Media
Advertising clients will be able to track consumer feedback real-time against business KPIs
The campaign has been deployed at Dubai’s International Financial Centre in order to target professionals
DOOH major’s “Support your Local Community” initiative launched in May was a big success in helping over 80 Dubai and Abu Dhabi based SMEs
‘Programmatic OOH will see exponential growth in the coming years, accelerated by Covid-19 situation’
With the help of new demand-side platform, the marketers can execute real-time campaigns with an access over 500,000 digital screens by the end of 2020
OutSmart Pro and OutSmart Pin will be launched on 1st July 2020.
Ahoy’s mobile advertising capabilities will become part of both Moving Walls’ OOH planning platform and Location Media Xchange (LMX)
The tool binds diverse data sets to fashion bespoke media plans basis machine learning algorithms
Christian Moody, Director of Implementation Services EMEA, Broadsign spoke about modernising OOH business in a webinar
