Ahoy’s mobile advertising capabilities will become part of both Moving Walls’ OOH planning platform and Location Media Xchange (LMX)
The tool binds diverse data sets to fashion bespoke media plans basis machine learning algorithms
Christian Moody, Director of Implementation Services EMEA, Broadsign spoke about modernising OOH business in a webinar
This venture will enable Digital out of home advertisers to device omnichannel strategies, leveraging data
JK Ads has selected Edge1’s, web-based software to automate its processes rite from landlord management to sales to campaign management to media monitoring till finances
Sandeep Bommireddi, Co-Founder of Adonmo, listed in the Forbes Asia’s 30 under 30 of 2020, underlines the firm’s laser focus on developing innovative solutions
A programmatic campaign was launched for 9 minutes as per the Prime Minister’s appeal in Pune
Grofers’ Grand Orange Bag Day increased visibility with Xaxis, Mindshare & Lemma’s partnership
This integration will enable advertisers to access select premium airport digital media through Lemma programmatic DOOH platform
Effective success in retargeting exposed audiences for further engagement; garnered 2.7% avg. CTR, 3X higher than previous benchmarks
