Verizon Media’s programmatic DSP integration with Broadsign Reach’s programmatic DOOH SSP enhances the omnichannel media buying experience
Media One is adopting Broadsign’s Ayuda platform to streamline static and digital operations, enhance sales capabilities, and power digital displays across Italy
Sriram has over 30 years of experience in the media and advertising industry across Asia
The campaign was executed by DOOH adtech company Moving Walls with Metropolis Media
Advertising clients will be able to track consumer feedback real-time against business KPIs
The campaign has been deployed at Dubai’s International Financial Centre in order to target professionals
DOOH major’s “Support your Local Community” initiative launched in May was a big success in helping over 80 Dubai and Abu Dhabi based SMEs
‘Programmatic OOH will see exponential growth in the coming years, accelerated by Covid-19 situation’
With the help of new demand-side platform, the marketers can execute real-time campaigns with an access over 500,000 digital screens by the end of 2020
OutSmart Pro and OutSmart Pin will be launched on 1st July 2020.
