Prior to joining Taproot Dentsu, Farah was General Manager - Planning at Cheil India
The brand is now launching a 360 degree marketing campaign. Outdoor advertising featuring Varun Dhawan sporting Lux Cozi vests are coming up in major markets, which...
Pattison Outdoor Advertising has announced the release of an enhanced version of its industry leading planning and performance management platform Eyewitnessâ„¢ Proof of Performance (POP)
A positive net impact on consumer spends could turn around the brand advertising spends, including OOH spends
Active Media Innovations crafted the highly innovative OOH campaign and activations
The tool makes the media simpler to plan, buy, optimise and measure through familiar buying technologies offering data-fueled audience-based solutions in real time, says William Eccleshare,...
Australia's OOH advertising industry saw a massive 15.7% revenue growth during 2016, according to data released by the Outdoor Media Association
Global OOH advertising revenues, including digital and traditional OOH media, grew 6.2% to $49.23 billion in 2016, as consumer time spent with OOH media increased 1.5%...
In keeping with the model code of conduct, in the poll-bound states photographs of ministers and politicians on hoarding displays and posters that publicise the achievements...
MOMS Outdoor Media Solutions partnered with Khushi Ambient Media Solutions to deliver this campaign through life-sized slim backlit media 4x7 feet placed at strategic positions in...
