Increasing use of digital signages in OOH advertising is one of the key contributing factors
Outdoor Advertising Policy 2017 will replace the existing 2008 policy with new rules & regulations like ban on promoting "nudity, racism, drugs, cruelty to animals or...
G Sharath Chandra, President, Times OOH / TIML said that it is necessary to promote a dialogue or conversation between the end customers and the advertisers...
The report titled ’Digital inflection point: Indian media and entertainment’, released at the FICCI-IIFA Global Business Forum in New York, states that the Indian M&E industry...
Showcasing rapid infrastructure development of Odisha along with a life-size chariot, the brand’s fun zone allowed people to get themselves clicked against the backdrop of Bay...
The campaign was rolled out in two phases - a teaser followed by the full-fledged campaign
Sonal Dabral decides to move on from DDB Mudra Group; Rahul Mathew will be appointed as the National Creative Director, DDB Mudra Group and Brijesh Jacob,...
Indian OOH media is expected to witness 10% growth. While the highest growth is expected for digital i.e. over 35%, traditional formats like TV and cinema...
MOMS executed the campaign in Delhi & Mumbai, using both traditional and digital formats
Companies are pushing agencies with outdoor solutions that target right audience at right location
