How to make your outdoor campaign go viral

In Viewpoints By - August 21, 2023

Prerna Mehra, Creative Director & Head of Design, MullenLowe MENA writes that the true magic happens when creativity seamlessly merges with addressability, while harnessing the power of imaginative thinking, storytelling, shareability, and gamification

“Investing in OOH media has allowed us to reach wider audiences and create a larger impact”

In Viewpoints By Aayush Mohanan - May 30, 2023

Dhimant Bakshi, CEO, Imagicaa World Entertainment, reflects on the company’s 10-year journey, the challenges and the way forward. Excerpts from an interview with Aayush Mohanan

Media.Monks India CCO Azazul Haque to Co-Chair OAA 2023 Jury

In OOH News By M4G Bureau - May 22, 2023

In a 2-decade career, Azazul has worked with Bates, Publicis, Lowe, Mudra, McCann and Contract on brands like Nescafe, Coke, Nestle Maggi, Domino’s Pizza, Dabur, Maruti Suzuki, Havells ICICI Bank, Bajaj Auto, Star Plus, Milton, MP Tourism and Rajasthan Tourism.

Billboards highly effective venue in pDOOH advertising: Vistar Media study

In Research By M4G Bureau - May 11, 2023

Advertisers from the retail industry ran the most billboard campaigns that included measurement in 2022, followed by consumer packaged goods (CPG), financial services and telecommunications, the study says.

“OOH shouldn’t be treated as a medium, it should be transformed into a destination.”

In Gallery By - September 08, 2022

Prerna Mehra, Creative Director & Head of Design, MullenLowe said, “Be versatile, the world is your canvas. Anything and everything can be turned into a medium for advertising.”

Brand engagement, metrics, DOOH, creativity stood out in OAC Day 2 deliberations

In OOH News By N Jayalakshmi - August 22, 2022

From audience measurement and role of technology, to leveraging creativity and enhancing the competitive quotient of OOH, the second and concluding day of OAC 2022 set new milestones for the OOH eco-system through an engaging lineup of speakers and sessions.

Kinetic India wins ‘Campaign of the Year’ award in OAA 2022 contest

In OOH News By M4G Bureau - August 21, 2022

Kinetic India won 4 Gold, followed by Rapport Outdoor Advertising and Tribes Communication winning 3 each. 51 awards were given away -- with 19 Gold, 16 Silver and 16 Bronze – in the OAA 2022 function held at Westin Mumbai Powai Lake on August 18.

Prerna Mehra, Creative Director & Head of Design, MullenLowe MENA, Dubai to speak on creativity & OOH at OAC 2022

In OOH News By M4G Bureau - July 06, 2022

Prerna’s abilities as a designer and a thinker come from a keen understanding of multiple disciplines which makes her a very sought-after and new-age brand creatives in the world.

DDB Mudra Group appoints Aniruddha Deb as EVP & Head of Business - North

In OOH News By M4G Bureau - May 05, 2022

In his 19+ years of brand stewardship experience in advertising and marketing, Aniruddha has worked with global businesses like Unilever, Nestle, Wipro, Samsung, LG, HSBC, Vodafone, KFC and Subway

Consumer media content & tech records strongest growth in 5 yrs driven by digital audio, video, games & rebound in movie ticket sales: PQ Media report

In Research By M4G Bureau - February 24, 2022

PQ Media report cites the US remained the largest consumer media & tech market with total spending of $500.59 billion in 2021, followed by China ($290.44 billion), Japan ($198.72 billion), India ($101.77 billion) and the UK ($100.09 billion).