In this OAC 2025 panel, Rajiv Raghunath moderated a discussion with Alok Jalan from Laqshya Media Group, Shekhar Narayanaswami from Times OOH, and Pratip Francis from...
Each billboard or screen follows a consistent format: a popular Bollywood lyric tied to a specific moment.
In one of the most honest conversations at OAC 2025, top minds came together to discuss why OOH is being commoditised and how innovation, storytelling, accountability...
Eye-catching displays come alive when the raindrops begin to fall - clouds moves aside to reveal a plate full of steaming hot pakodas on the billboard,...
Apurva Parekh showcases how the company’s philosophy of deep connection drives impactful OOH campaigns, from iconic billboards to culturally integrated activations.
At the 19th edition OOH Advertising Convention, Devang Sampat, Managing Director of Cinepolis India, delivered an insightful session on how cinema is a high-impact advertising medium....
Astha Vaibhavi from BBDO India and Sankalp Grover from DDB Mudra Group have been declared winners at the Young Outdoorian Creative Contest 2025, who have won...
Madison OOH and Coral Media jointly bagged the prestigious Campaign of the Year Award for the innovative ‘Nature Shapes Britannia’ campaign at the 19th edition of...
The campaign, strategically placed on billboards and bus shelters across the metropolis, leverages striking imagery and poignant text to champion the very essence of instant photography.
Next two rounds of Jury meet to be held in Mumbai