Indrajit Sen, Consultant, IOAA in East Talks OOH conference in Kolkata shares his thoughts the way forward for outdoor industry and the positive steps to be...
The first edition of East Talks OOH, an OAC initiative presented by Ad Touch, was inaugurated today at Hotel Park Plaza in the city of Kolkata....
Kinetic Worldwide launches a SAS tool to directly measure and quantify any OOH campaign's social media reach and awareness.
Active Media Innovations created buzz around the blockbuster movie Deadpool by executing activations like street art fest and motion-sensory superhero cut-outs in Mumbai.
The recently-launched Pitch Madison Advertising Report 2016 shows that both OOH growth and percentage of total media shares are declining.
Times OOH ran a number of automobile campaigns on the most popular and premium Delhi-NCR toll plaza DND Flyway. They were done, keeping in mind the...
Organised Outdoor Options, New Delhi and Outdoor Advertising Professionals (I) Pvt. Ltd., Bangalore have executed this high decibel campaign at key markets having the right distribution...
After being shelved at a draft-stage, OAP 2015 was finally been passed on January 12, 2016 and it will be implemented in future tendering process invited...
Leading online fashion portal KOOVS, after achieving a sales growth of 210%, is all set to raise its budget in advertising and promotions with OOH and...
Without question, the OOH industry will transform, as will the overall ad business. The transformation as a result of digital has already had an impact on...
