Carat India has won the consolidated media mandate of Columbia Asia Hospital and the agency will manage the brand's OOH account too.
Out-of-home (OOH) adspend in the UK broke the £1 billion barrier in 2014, and is predicted to grow by 4.8% in 2016, according to forecasts from...
Automobile majors VOLVO and BMW resort to DMRC's Airport Express Line (AEL) for some plush OOH promotions. BMW continues its brand building exercise while VOLVO utilises...
Promoting their yearly show,"Banega Swachh India, in association with Reckitt's hygiene solution brand Dettol, NDTV notifies its viewers through a fairly big campaign across Delhi and...
JCDecaux won the exclusive advertising rights for the Chennai Metro's rolling stocks. In an inaugural function, JCDecaux unveiled first two brands, Renault and Reliance Trends, which...
Madison Media has appointed Anita Bose as COO of Madison Media Plus, who will also head the company's Delhi office. Bose comes with an industry experience...
A panel discussion, at Kerala Talks OOH 2015, speaking on scaling up the outdoor advertising industry in Kerala highlighted the market's biggest advantages which include cost-effectiveness...
At the recently held Kerala Talks OOH 2015, Varghese Thomas, State President of KAIA said that the industry needs to exercise a certain level of self-restraint...
According to Madison, all these tools will make the media planner's life more scientific and facilitate objective site selection, by allowing planners to make a data...
