A panel discussion, at Kerala Talks OOH 2015, speaking on scaling up the outdoor advertising industry in Kerala highlighted the market's biggest advantages which include cost-effectiveness...
At the recently held Kerala Talks OOH 2015, Varghese Thomas, State President of KAIA said that the industry needs to exercise a certain level of self-restraint...
According to Madison, all these tools will make the media planner's life more scientific and facilitate objective site selection, by allowing planners to make a data...
According to Vinkoo, a promising market like UP can grow extensively in outdoor advertising if only formats and aesthetics are improved along with certain monitoring systems...
Giant smart outdoor screens which track the ages of passers-by and select ads based on their profiles have been unveiled in Birmingham.
ClubMyCab, a ride sharing app, has roped in Havas Media to build customer awareness towards the benefits. The mandate will also include OOH, which is an...
Qikwell utilizes various outdoor media formats to introduce and promote easy health services offered by the company.
Speaking on the theme"The need for sustainable and responsible printing processes for OOH at OAC 2015, Santhosh PG, Business Development Manager, Commercial Solutions Division, 3M India...
