The core of the campaign featured unique "RESERVED" signs, declaring the spot "for the car you should have gifted your dad."
The figures, collated by PwC, reveal that Digital OOH revenue grew +1.6% and Classic OOH declined -0.2%. Digital’s share of revenue in Q1 remained broadly the...
The creative idea was brought to life by Talented and implemented in partnership with Signpost
The shift towards sustainable practices is not just a trend, but a fundamental transformation, driven by companies like Ecosigns and Miraai Advanced Composites Pvt Ltd.
The partnership follows Koddi’s recent expansion of its retail media capabilities in-store and on-site
This groundbreaking endeavor is spearheaded by climate-tech startup Carbon & Whale.
The campaign is conceptualized by QMP Triloke.
Aman Nanda, CSO & Head of Marketing, Times OOH, discusses AI's role in reshaping the OOH advertising landscape.
Indian artists are now being showcased across Times OOH’s digital network—including major airports, Mumbai Metro Line 1, and premium city media assets in Ahmedabad and Bengaluru.
This strategic move is in collaboration with the MMMOCL (Maha Mumbai Metro Operation Corporation Ltd.) and Signpost India Limited.
