The brand executed a nationwide DOOH programmatic campaign in association with TagTalk to make V-Day special for couples
Both the tenders will be allotted for 3 years with extendable option of up to two years
Pramod PP will report to Rajni Menon, CEO, Carat Media Brands
Some 8,000 shopping carts will have static and digital advertising displays
Bids will be invited for putting up digital screens on unipoles
The accounts of Soho Square will now be managed under 82.5 Communications
The rights have been acquired for five years each
243 screens to be put up inside Delhi, UP and Haryana stations
The brand’s OOH campaigns will be seen at key airports in India, and in the UK
The rights, allotted for 5 years, cover 200 sqft of media space including side and back panels on more than 3000 buses
