Vivo’s IPL blitz: #PerfectFan contest on TagTalk

With IPL season having kicked off, Vivo Smartphone has launched the PerfectFan contest as part of its V15Pro real-time campaign on TagTalk. The campaign, launched across 200 locations including Delhi, Gurugram, Mumbai, Pune and Bengaluru, coincided with the opening match held between teams CSK and RCB.

“Vivo IPL is a grand carnival that brings millions of fans together from across the country. This IPL, over 4 million footfalls are expected during the 50 day cricket carnival across our network. With Vivo Smartphone we have been able to showcase the true potential of DOOH and personalized communication with the convergence of offline and online. PerfectFan contest is yet another dialogue driven integration that enables fans to share their selfies real-time on TagTalk with location based live social media integration while cheering for their favorite teams and players with their peers, ” said Gautam Bhirani – Founder & CEO, TagTalk.

“VIVO outdoor strategy has always been focused on consumers and our approach in media outlook reflects the same and thus Tag Talk association was created with VIVO IPL. VIVO IPL as a sport connects audiences across age diaspora and everybody comes here for the experience. Hence we connected both and came out with this first time experience wherein we mapped – Fan excitement with the game itself & few lucky PERFECTFAN’s would get a chance to witness exclusive IPL screening in there city. Due to this dynamic medium we have achieved real-time engagement in OOH, ” said Prince Gaur, Manager Marketing, Vivo Smartphone.