The technology will help generate ROI reports for clients by capturing data regarding retina movement, attention span, etc of viewers of the digital ad screens
The rights will be awarded on 1,157 buses linked to 10 depots
Jagran Engage, Explomedia, Media 24x7, and Ayan Media have also won the rights at select DMRC stations
The 100% PVC free material is an eco-friendly option for outdoor media
The campaign has been spotted at Delhi metro stations
Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian...
The company focuses on digital expansion with the launch of large format digital screen installed at Delhi’s GK1 M Block Market
The civic body maintains that the ‘Public View’ clause as per the Outdoor Advertising Policy 2017 will apply on this media
The campaign, handled by Havas Media, has been rolled out in multiple cities at high footfall areas
The apex body will announce the decision on Public View clause in the coming court hearings
