The brand has executed two different innovations in Delhi NCR & Mumbai highlighting different features of the new launch
Spread across 12 cities, the month-long campaign has been executed in print, digital, alternative and outdoor media
The company has tied up with a couple of media owners in Delhi & Mumbai to do the testing on 2100 screens
The Election Commission leverages transit media such as Delhi Metro and DTC buses to urge citizens to vote
Exclusive advertising rights inside selected Metro stations on Line No. 1 Extn. (RED LINE) in DMRC Network will be given for 9 years
In partnership with Eg. Communications, the campaign has been rolled out on Lines, 2, 3, 5, 6 and 8 of Delhi Metro
Signpost employees across Mumbai, Delhi, Kolkata, Chennai, Bengaluru, Pune and Nagpur offices participated in donating blood
BJP, Congress and AAP are executing widespread campaigns through auto rickshaws in association with Adventure Media
The ad rights have been acquired on the Pahar Ganj side of the station for a period of 5 years
A mix of formats such as billboards, bus shelters and mall media has been used to garner maximum eyeballs
