A 3-month long campaign has been executed by GLO, the out-of-home division of Lodestar Universal McCann to promote the new offer by American Express India
OOH sites at key locations with high traction across Mumbai and Delhi-NCR were selected for the brand’s Mother’s Day campaign
Delhi’s biker club RocknRoll Riders with Milestone Dentsu launch a campaign ‘#FlagsOfChange’ to purify air in Leh Ladakh
Handled by GLO, the out-of-home division of Lodestar Universal McCann, the immersive musical campaign aims at closer connect with mass consumers
OOH goes social & hi-tech, thanks to adidas Originals!
The brand has executed two different innovations in Delhi NCR & Mumbai highlighting different features of the new launch
Spread across 12 cities, the month-long campaign has been executed in print, digital, alternative and outdoor media
The company has tied up with a couple of media owners in Delhi & Mumbai to do the testing on 2100 screens
The Election Commission leverages transit media such as Delhi Metro and DTC buses to urge citizens to vote
Exclusive advertising rights inside selected Metro stations on Line No. 1 Extn. (RED LINE) in DMRC Network will be given for 9 years
