The accounts of Soho Square will now be managed under 82.5 Communications
The rights have been acquired for five years each
243 screens to be put up inside Delhi, UP and Haryana stations
The brand’s OOH campaigns will be seen at key airports in India, and in the UK
The rights, allotted for 5 years, cover 200 sqft of media space including side and back panels on more than 3000 buses
The technology will help generate ROI reports for clients by capturing data regarding retina movement, attention span, etc of viewers of the digital ad screens
The rights will be awarded on 1,157 buses linked to 10 depots
Jagran Engage, Explomedia, Media 24x7, and Ayan Media have also won the rights at select DMRC stations
The 100% PVC free material is an eco-friendly option for outdoor media
The campaign has been spotted at Delhi metro stations
