Sanjay now spearheads the firm’s operations in Maharashtra market in West & South
A former Havas employee, Venkat has over 22 years of experience in Advertising specializing in Media Buying
The technology will help generate ROI reports for clients by capturing data regarding retina movement, attention span, etc of viewers of the digital ad screens
59 billboard owners deliberate upon the ways to grow the OOH business
Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian...
The app supports data on legal sites and identification of media
Combination of MediaMath's TerminalOne platform omnichannel capabilities and Place Exchange's proprietary data and IP places OOH on equal footing with other programmatic channels
Based in HQ London, Matt will report to Steve King, CEO, Publicis Media
The contract will be awarded for three years and the total advertisement area available for display in the rake is 212.12 sq.ft. area
As part of the mandate, the agency will manage both offline and digital media strategy, planning and buying