Gideon Adey is involved in the automation of OOH transacting; the trailing of technologies and techniques from other territories and media industries to develop automated decision...
Roopesh Pujari comes with over 22 years of leadership experience in technology cutting across sectors such as BFSI, Manufacturing, Consulting, Publishing, Aviation/Airlines and Healthcare and including...
Hindustan Unilever, Reckitt Benckiser India and ITC Ltd were the top advertisers in the week
Backlite Media is now the advertising partner for Roxy Cinemas at Boxpark, La Mer, The Beach and City Walk
The LED screens are of the latest P6 modules which are 4G enabled and can be remotely controlled for data upload
Reckiit Benckiser India, HUL & ITC are ranked as the top 3 advertisers in the data report
DAN brings data and programmatic functions under one roof; will be led by Gautam
With its new global OOH network that links 20 offices across 75+ markets, and ‘Plexus’ its new dedicate resource ‘Latitude’, Talon looks at consolidating its smart,...
As part of the mandate, Mehra will now be responsible for the agency’s creative duties across all offices and will also launch Dentsu India Tomorrow Lab
The software, launched in 2018, integrates audience data on TV and Out of Home (OOH) TV viewership
