Cochin-based PlayAds Digital Network Media had live telecast of election results on 151 digital screens across stations in the Thiruvananthapuram Railway Division
The tool, which provides deep location-based understanding of audiences, has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data...
The outdoor advertising business in the state has reportedly incurred a loss of around Rs 60 crore due to the cyclone
Plato and Ada are audience targeting and media trading platforms specifically designed for OOH
The 10-year contract has been given for the new Midfield Terminal
This will be his first stint in a media owning company for Rahul Biswas, who has previously worked with Bates, Streettalk, Jio and Kinetic
The Global CEO of Kinetic drew a parallel between Mobile & OOH at the FEPE 2019 meet in Dubai
Stephen Whyte, Global President of Posterscope, explains the advantages of dynamic content in the OOH medium
The agency bagged the account following a multi-agency pitch
The company has tied up with a couple of media owners in Delhi & Mumbai to do the testing on 2100 screens
