The strategic alliance entails Lemma’s Demand Side Platform integration with VIOOH’s network of managed media owned programmatically-enabled screens to be accessed by users
The two companies are now offering their clients a unique opportunity to combine exceptional visuals with dynamic delivery technology
The new technology is a cost-effective solution for powering video walls of up to 96 screens
Verizon Media’s programmatic DSP integration with Broadsign Reach’s programmatic DOOH SSP enhances the omnichannel media buying experience
The brand has partnered with Platinum Outdoor for impactful reach in southern towns/cities
The campaign has been designed with Posterscope’s proprietary tool, OOHZone based on target audience demographics and traffic data
In partnership with Brandscope, the campaign featuring brand ambassador Amitabh Bachchan has been carried out in 50 cities and an over 200 sites
Sriram has over 30 years of experience in the media and advertising industry across Asia
The campaign was executed by DOOH adtech company Moving Walls with Metropolis Media
Advertising clients will be able to track consumer feedback real-time against business KPIs
