The OOH campaign, handled by Headsail Media Services, was rolled out in South Asia and East Africa
JCDecaux will take over the contract in November and manage internal advertising opportunities across the two malls, comprising 180 screens in a 100% digital environment
Mark Metro which holds the exclusive ad rights for Chennai Metro stations maintains that the PSD media format is now drawing the attention of national brands
Alexander Epin, CEO, TMG, said the firm will soon be launching TMG Online Advertising
The mandate includes media investment and strategic partnership across media formats
The company expects advertising to account for 25-30% of total revenues in a few years
Ideas that raise the bar will win a share of a £650,000 prize fund and the chance for those concepts to be showcased across Ocean’s multiple...
Abilities like proficiency in delivering effective, data-driven, personalised plans helped the agency in winning this account
Big Data key to identifying right audiences: Daniel Cuende
The solution is helping to define a new category of interactive large-format single panel displays, with bezel-free viewing above 100 inches, with screen sizes available at...
