With the help of technology, the company measures the impact through kilometres, real-time location, impression and tamper proof audits
Atul Shrivastava, Executive Director & CEO, Laqshya Solutions & Fabian Cowan, President, Posterscope India speak about the highly competitive pitch and benefits of AOR to the...
The agency will handle the entire traditional media mandate for insurance life company
The new partnership will build on Vivo foundation of existing and unique OOH engagement & initiatives
In association with NDMC & MTNL, the digital kiosk will provide Wi-fi, infotainment and advertisement facility to CP visitors
Wipro’s connected and intelligent outdoor lighting has demonstrated its capabilities of improved public safety, efficiency and comfort
TagTalk has partnered Vivo India in launching an integrated Vivo brand campaign on its social network TV that engages a large number of hyper-connected young consumers
L V Krishnan, CEO of TAM Research urges OOH industry to begin the measurement project at one location with the help of street cameras and AI...
The OOH campaign reinforces American Express’ positioning at the intersection of people’s business & lifestyle
Shan has expertise in capturing consumer insights, converting them to action, which are data driven and human centric
