Speed is the name of the game for DOOH, says John Osborn, CEO, OMD USA
BackLite Media signs 10-year partnership with Gulf Related, the developers of The Galleria Al Maryah Island, a luxury retail and dining destination in Abu Dhabi
Also, programmatic OOH buying is gaining momentum, he says
5 technologies of the future: 5G & satellite networks; autonomous machines; IoT; AI; AR
The Royal Navy, Amnesty International UK, Ancestry, Mars, Inc and Stonewall are among this year’s winners
Through this collaboration, Panasonic aims to expand its technology benefits to a larger vendors ecosystem
Using the platform, Solus Ad Solutions will be able to integrate its OOH business processes from landlord management to sales, media planning, buying, campaign management, media...
‘Digital Printing Industry Directory – West India’ launched at OAC 2019
Smart Reach ensures brands are targeting the right audience and provides access to more than 500 specific audience segments based on buyergraphics, demographics, psychographics and consumer...
Summit topics include the digitisation of out-of-home advertising, multi-screen engagement, use of location data, programmatic, among others
