CVL Srinivas urged the OOH industry to work with data and technology, and adopt a holistic approach to brand communications
In the digital era, Big data is emerging as critical to finding the minute details on the viewing patterns of consumers exposed to OOH
The OOH firm will design, develop, operate and market media assets at the airport for a period of 10 years
CVL Srinivas as Country Manager for WPP India ensures that WPP companies deliver the right talent and resources to clients in India and identifies opportunities and...
The platform empowers VMO’s clients to gain a deeper understanding of audiences – what consumers think, what they do and where to locate them
The innovative campaign has been launched to celebrate the 2018 Football World Cup
Ocean’s competition offers opportunities across multiple environments and stand out digital formats across the UK
WCRS has created The Ocean’s Biggest Threat, a digital out of home campaign for Sky Ocean Rescue, to mark Plastic Bag Free World Day on July...
Meant for clients, the tool aims to capture the trend of changing audience behaviour and understand the nuances of various consumer cohorts across media touchpoints, backed...
Daniel Cuende is the technical manager for GEOMEX, the Out of Home Audience Measurement in Spain.; he is also involved in OOH research in South Africa,...
