Amidst the multi-agency pitch, Havas Media Group India has been awarded the integrated media mandate of lingerie and nightwear brand, Clovia, and Holiday IQ, India's largest...
Vodafone's new campaign reaches out to its existing and prospective pre-paid base, targeting the lower echelon of Delhi population by engaging them in activities and household...
Pioneer Publicity has chosen Edge1 OOH Software, a comprehensive solution to manage its out-of-home business.
This campaign was a part of various initiatives organized to promote Vodafone's latest offering,"Double Data for pre-paid customers. "
All the three members have got vast experience in brand building and OOH media.
China's official postal service has deployed a comprehensive upgrade of its 20,000 outdoor smart screens with new facial recognition capability, mobile interactivity, data management and campaign...
According to Outdoor Advertising Association of America (OAAA), OOH continues to see significant growth compared to other media.
Speaking on the theme"How to attract the best talent to build OOH business competitiveness -- pros and cons at the Outdoor Advertising Convention 2015 that was...
Rupinder Singh Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation (Amul), delivered the Valedictory Address on Day 2 of the Outdoor Advertising Convention that was held...
Speaking on the theme"How technology and social media amplification are moving OOH to the centre of strategic planning on the opening day of the Outdoor Advertising...
