Media Planning & Buying

OMA to develop Automated Proposal Platform with Red Ant Design

The Automated Proposal Platform will allow media agencies to request proposals from OMA members and combine those proposals into a campaign. Agencies will also be able to confirm booking and receive billing files within the software, and have access to MOVE audience reports

Published

December 8, 2017

M4G Bureau

The Outdoor Media Association (OMA) has appointed Red Ant Design to create Australia’s first ‘automated proposal platform’ (APP). Red Ant Design’s new platform, which will be built in Sydney, will allow media agencies to request proposals from OMA members and combine those proposals into a campaign.

Agencies will also be able to confirm booking and receive billing files within the software, and have access to MOVE audience reports.

It aims to make transactions in out of home ‘as seamless as possible’. At the time of the OMA’s tender launch, CEO Charmaine Moldrich said the Automated Transaction Platform would “harmonise” the industry, pointing out it was supported by all major outdoor companies as well as the advertisers industry bodies – the AANA and the Media Federation of Australia. The product aimed to automate processes in one place for media buyers, to encourage them to spend more on the medium.

Moldrich said at the time it would also provide an overlay tool for buyers to work out best positions for their formats across geo-data infused locations, which would give buyers the ability to target specific demographics. But the platform did not go ahead.