The smartphone brand took over the most vantage, premium sites at T3 & T1 to showcase its compelling camera phone to a large high-flying target audience
Ecosys OOH had planned and executed the transit media campaign using media on 125 buses that run on city and long-distance routes
Pattison Outdoor Advertising has announced the release of an enhanced version of its industry leading planning and performance management platform Eyewitnessâ„¢ Proof of Performance (POP)
The DOOH campaign asks road users"Why Drive Yourself Crazy
The Bermuda Tourism Authority used vehicle recognition technology in four digital billboard locations in Britain to connect with wealthy drivers. The cameras detected vehicle registration number...
The tool makes the media simpler to plan, buy, optimise and measure through familiar buying technologies offering data-fueled audience-based solutions in real time, says William Eccleshare,...
Australia's OOH advertising industry saw a massive 15.7% revenue growth during 2016, according to data released by the Outdoor Media Association
Patents for outdoor advertising making use of digital technology are becoming extremely popular in countries like South Korea
Bidstack is aiming to change the way advertisers bid for unused DOOH advertising space.
With a technology-enabled monitoring mechanism, media owners would be able to store and retrieve real-time data on any media unit where the campaign is deployed. Currently,...
