Canadian Out-of-Home Measurement Bureau (COMB) has launched a state-of-the-art process to synchronise all trading data between its systems and those of its OOH company members
The account was won in a multi-agency pitch with eight major agencies participating. The mandate is for all media including OOH media.
We have got an overwhelming response from the media owners, agencies and brands on this initiative, says Jarvis
The civic body plans to lodge FIRs against persons responsible for unauthorised media in the city
P B Abdul Rehman, Managing Director, Diamond Publicities (P) Ltd, says that civic bodies will have major revenue windfall by rooting out unauthorised media. He also...
It is not uncommon to see two competing brands making their value propositions in the outdoor in close proximity of each other, often from the very...
Destination-based marketing and promotion delivers tangible results to advertising brands; Brandstand is at the forefront of such activities
The social media powered contest is running in cities like Pune, Nashik, Aurangabad, Solapur, Kolhapur, Goa, Amravati, Nanded, and Nagpur and Vasai
Automobile major Datsun was the lead partner for the event while Phoenix Market City in Mumbai was the venue partner
EG Communications has bagged the rights to wrap DMRC Metro carriages on three lines for a period 10 years through an open tendering process
