The brand encouraged people to take a blind taste test comparing Coke and Pepsi and then retargeted them through programmatic DOOH advertising
The brand opts for multi-city OOH campaign to promote its chocolate offerings as gifting options
The Vcam platform provides for a variety of tools including dashboards and reports that assist customers with planning, running and measuring the effectiveness of their media...
The rights, awarded by Rudrapur Nagar Nigam, cover a 2-year period and provides for putting up 57 unipoles and 84 hoardings as under the Uttarakhand Outdoor...
In Bengaluru, there is seemingly a surge in demand for the formats that are untouched by the ban – namely, transit media that includes airport media,...
Following the Rs 450 crore Mondelez India traditional media duties shifting from Carat India to GroupM’s media agency Wavemaker, there is some speculation going on as...
The energy drink brand reaches out to the working population through an innovative campaign executed by Jagran Engage
TagTalk has partnered Vivo India in launching an integrated Vivo brand campaign on its social network TV that engages a large number of hyper-connected young consumers
The OOH campaign reinforces American Express’ positioning at the intersection of people’s business & lifestyle
Native content may comprise quality content inspired by a brand but designed in the context of location such as shopping mall, airport, etc.
