Conceptualised by Ogilvy, the campaign aims to reiterate its effort to make Uber an everyday, aspirational brand for millions of riders and drivers in India
The agreement with CiR gives every JCDecaux airport direct access to the global passenger and traffic information of 550 airports
The brand ropes in top airports of the country to target business flyers with different messages deployed at several avenues
Media Planet has become the national media partner for the TaxiLive, an Australian-first platform developed by CDM that displays smart digital billboards on the back of...
The OOH advertising too was set in regional contexts, and that worked for the brand
The displays aimed to drive engagement and consumer participation through various call to action campaigns and messages are able to support and recognise 14 different types...
The new spot-based trading model will give advertisers the opportunity to target their campaigns to commuters more effectively
The LED screens are placed atop cabs and the firm uses patented software and proprietary hardware by which brand advertisement can be displayed as per particular...
Ads on Top utilises evolving data sources to analyse audience and context around screens to determine ideal content to deliver. This targeting takes network availability, budgets,...
The campaign was created by 72andSunny, produced by Grand Visual, with media planning and buying by Mediacom. The DOOH activity supports a broader campaign created by...
