Dave Roberts is CEO, Primedia Outdoor & Chairman of Out of Home Measurement Council (OMC), South Africa
The automated live dashboard for OOH media planning incorporates consumer insights of a gamut of OOH touch points, their heat mapping, analysis of live traffic data,...
MOMS executed the campaign in Delhi & Mumbai, using both traditional and digital formats
Frank D'Souza would be speaking on the evolving media consumption patterns in India and how that impacts the OOH business
Kinetic WW India has launched a state-of-the-art OOH planning tool - Aureus and a specialised airport division - Aviator
MOMS Outdoor Media Solutions planned and executed the Park Avenue deo campaign that ran for 14 days in six key cities -- Mumbai, Delhi, Kolkata, Bengaluru,...
The DOOH campaign asks road users"Why Drive Yourself Crazy
With its new real-time audience & context analytics, Paris-based Quividi lets agencies and network operators make the best and take the beat of DOOH campaigns
Fabian Cowan, President, Posterscope India, Chaitanya Rele, VP - Head of Marketing - FMCG, Havmor Ice Cream Ltd, Talha Y Sareshwala, CEO & MD, Parsoli Motor...
Data is becoming increasingly important as marketers realise the benefits of delivering timely, contextual and personalized messages.
