By: M4G Bureau
Last updated : June 18, 2020 9:27 am
The study says that with India opening up in phases, this is the right time for brands to reboot
However, 94% of the purchasing power of the cities is available for brands across verticals, except to FMCG, food and housing brands. Hence, businesses of all verticals have the opportunity to re-engage with the NCCS A, B and C segments now, to make up for loss in business incurred in the last couple of months.
Also, it presents evidence that traffic is quickly getting back to normal across the cities- thereby bolstering the opinion that the time is ripe to re-connect with audiences that have been copped up at home with little commercial stimulus.
Atul Shrivastava, CEO, Laqshya Media Group, said “Businesses had come to a halt due to the lockdown in India. But with India opening up in phases this is the ideal time for brands to reboot their marketing efforts. Brands have to re-capture the mind space of their target with campaigns balanced between awareness and sales pitch. If brands utilize this time right then they can recover their losses within this financial year.”