Media Planning & Buying

UP Talks OOH: ‘How agencies can add value to media owners’ business’

Agencies and media owners have their own dynamics that work at different levels in the OOH industry. For a win-win situation both need to add value to the other. Raj Mohanty, Vice President Kinetic India, will talk on the role of agencies at the UP Talks OOH event organized by VJ Media Works on November 15th in Lucknow.

Published

November 12, 2013

VJ Media Bureau

For the Out of Home advertising industry to grow would require the seamless collaboration of all the stakeholders in the medium. The agencies and media owners represent two crucial aspects of the industry and their mutually supportive relationship is inevitable for the medium to grow. So how can agencies add value to the media owners’ business? This will be dealt with in detail by Raj Mohanty, Vice President — Kinetic India at the UP Talks OOH event organized by VJ Media Works and to be held on November 15th in Lucknow. Part of the Talks OOH platform that takes a region specific approach to the OOH industry, this year the event’s focus is on UP where speakers from across brands, agencies and authority will talk and discuss on different aspects of the industry.

Raj Mohanty joined Kinetic India as Vice President and his last assignment was with LG Ads in the capacity of General Manager- India, where he was national head for OOH & BTL. He brings with him 19 years of rich experience. Raj’s previous stints were with Airtel, Salvis, Poster Publicity, Clear channel, Posterscope. He has spent a good number of years in the the airline industry.