OOH leaders draw up growth agenda for TN OOH business

Delegates at the Tamil Nadu Talks OOH! Conference participated in group discussions to come up with recommendations to’Re-Energise Tamil Nadu OOH Industry Growth Engine’. The recommendations put forth were:

• OOH media firms in Chennai & ROTN should form a truly representative industry body that can represent the industry’s causes and concerns.

• Billboards are necessary for OOH business. Government could erect the billboards and auction them to OOH firms, like it is done by Railways.

• OOH firms in Chennai & ROTN should plan for roadshows in other metros to showcase the OOH opportunities in the state.

• OOH firms in the region should plan for higher participation in forums and events like Outdoor Advertising Convention (OAC).

               o    This will give Tamil Nadu market an exposure to the outside market and vice versa

• Government should increase the tenure of projects contracted through open tenders to help OOH firms get better returns on investments.

• Standardise media sizes in Tamil Nadu market.

• Media owners should invest a part of their revenue toward improving the media quality.

• Set a minimum campaign period of 15 days to help media owners augment their revenues. Media owners can then give back something to the market.

• Capture traffic count of different junctions of Chennai and rest of Tamil Nadu.

• Initiate a process to update the Tamil Nadu OOH industry on new media trends in the market.