By: M4G Bureau
Last updated : December 15, 2021 12:20 pm
Atin Gupta - Managing Director - Atin Promotions & Advertising, feels the OOH Expo, to be held at Nehru Centre, Mumbai, on March 14-15, 2022, is a great platform for the industry for exchange of knowledge and ideas.
Speaking about the challenges that the industry faces in terms of finding the right solutions, he adds, “The main challenge is the age old problem of measurability and of targeting data. We haven’t seen much innovation in the traditional formats.”
Well, the Expo will be showcasing solutions in the above mentioned areas and others. It was indeed conceptualised to address the emerging and future needs of buyers in this industry and with the OOH business leadership
The event is expected to have the participation of 70+ exhibitors from India and the overseas, showcasing state-of-the-art solutions across a wide range of areas in the OOH space, including display technologies, software, media formats, mobile solutions, programmatic OOH platforms, DOOH, Green OOH, digital outdoor printing, fabrication, OOH lighting, monitoring tools and audience measurement metrics, among others.