Contracts & Investments
Zero Degree wins mandate for football stadium
Cochin-based Zero Degree acquires advertising rights for the indoor and outdoor premises of Chandrasekharan Nair stadium in Thiruvanathapuram for a period of 5 years
Zero Degree has acquired media rights over the indoor and outdoor premises of Chandrasekharan Nair stadium in Thiruvanathapuram, Kerala. The OOH firm will install small and large digital screens inside the football stadium premises after the formalities are completed in a couple of months. Currently there are a few unipoles that have become operational. It has been learnt that the firm does not limit to any type of advertisers and that any brand can tap advertising avenues in the media formats installed in the football stadium, which is strategically located inside the city and offers good visibility to the moving traffic.
“The greatest advantage for any outdoor media is having it placed inside the city. That is one of the main reasons we pitched for the tender as Chandrasekaran Nair stadium is situated inside the city and most of the city traffic is connected,” shares Dany Antony, Managing Director of Zero Degree.
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