The Social Street partners with The National Trust's'Inclusive India Initiative'
By M4G Bureau - June 09, 2017
The agency will be handling the statutory body's advertising efforts including OOH & ambient along with planning and execution of its various on-ground activities and initiatives.
The National Trust has roped in The Social Street agency for the Inclusive India initiative on its advertising efforts – including digital marketing, social media, TVC, print, OOH and ambient along with planning and execution of its various on-ground activities and initiatives.
The ‘Inclusive India Initiative’ of National Trust specifically caters to persons with intellectual and developmental disabilities; with an objective to include these people in the mainstream and in all important aspects of social life, namely education, employment and community. ‘Inclusive India’ is about changing the attitudes.
The National Trust is a statutory body of the Ministry of Social Justice and Empowerment, Government of India set up under the “National Trust for the Welfare of Persons with Autism, Cerebral Palsy, Retardation and Multiple Disabilities” Act (Act 44 of 1999). The National Trust was envisaged with a core mission of providing opportunities for capacity development of Persons with Disability and their families, fulfilling their rights, facilitating and promoting the creation of an enabling environment and an inclusive society.
The Inclusive India initiative is an attempt to facilitate the realisation of equal opportunities, protection of rights and full participation of individuals with intellectual and developmental disabilities into the fabric of society. The three core focus areas of Inclusive India initiative are- Inclusive Education, Inclusive Employment and Inclusive Community Life.