Friday, March 29, 2024

Advertisement
Home » OOH News » Sahara Q Shop creates high decibel visibility

Sahara Q Shop creates high decibel visibility

By Bhawana Anand - November 28, 2013

Sahara Q Shop executed a 3D campaign to highlight their recent venture into Consumer Durables & Kitchen Appliances.

Sahara Q Shop has forayed into the Consumer Durables & Kitchen Appliances segment and the brand planned to capture the consumer's attention towards their wide array of high quality products with an OOH campaign spanning fifty two cities in the North, West & Eastern parts of India. Apex Integrated Marketing, the marketing specialist agency, handled the OOH duties of the campaign
 
The campaign showcases in an innovative manner, the range of products recently launched, from grinders and juicers to dry irons, steam irons, ceiling fans, thermo ware, cookware, consumer electronics etc. Main markets and high traffic roads were the touch points primarily chosen for the campaign to create the necessary buzz and target the discerning consumer during the festive period.
 
Romie Dutt, Executive Director, Sahara Q Shop explains, "Sahara Q Shop within a short span of time under the leadership of respected Sri Romie Dutt Ji, created a Benchmark by bringing more than 384 SKUs' into the market, Consumer Durables and Kitchen Appliances being the newest addition this season. We launched another 100 stores on Prerna Diwas (10th June 2013) making the total store count of 800 Q Shops across the country, within a period of less than one year. Another milestone was created with the launch of Kitchen and Home Appliances category by Our Chief  Guardian Hou'able Saharasri Ji on Prerna Diwas 10th June 2013.”
 
Commenting on the campaign, Gourav Tandon, Managing Partner, Apex Integrated Marketing says, "We have been associated with the Sahara Q shop division for quite some time now in the OOH and retail identity domain and it has always been our endeavor to put the best foot forward for all their communication requirements.”
 
He further adds, "We have also tried to play an integral part in the creative development process through our in-house design cell and have developed 3D elements in order to highlight the multiple product range.”
 
Bhoomi Waghmare, Business Head, West, Apex Integrated Marketing further adds, "With almost 30% of the campaign being executed in 3D creative, it certainly proved to be a clutter breaker especially among tier-2 and tier-3 towns. Apart from that, certain key sites were cherry picked, wherein actual showcase shelves were designed and fabricated with spotlight effect on various products in order to garner extensive number of eyeballs.”
 
Advertisement

You May Also Like

Advertisement
Advertisement
Have You Say
Advertisement