Outreach Advertising wins ad rights at 8 Assam state bus terminals
By Bhawana Anand - July 17, 2017
The OOH firm also brings on board Swapan Sinha as GM to reinforce customer satisfaction levels and streamline the business ops
North East India’s leading OOH agency Outreach Advertising Private Limited has won the advertisement rights at 8 bus terminals in Assam in Guwahati, Jorhat, Dibrugarh, Tinsukia, Sivasagar, Silchar. The tender was floated some four months but the rights were awarded just a few days back after the department did a detailed comparative analysis of the bids.
The locations figure among the top 5 cities of Assam where all major campaigns are executed. “All these locations collectively add up to more than 100 units of hoardings, signages and gantries to our inventory at prominent locations that see lakhs of unique footfalls every month,,” said Sunit Jain, Managing Director of Outreach Advertising. The contact has been awarded for a period of three years, renewable for another three years.
Meanwhile the firm has roped in Swapan Sinha as General Manager to lead the business development and operations. “Swapan has been roped in to drive greater client satisfaction and streamline the operations,” said Sunit.
Swapan has a proven track record and is expected to build the team with his vast experience and add value to our growth plans. Swapan Sinha has over 15 years of managerial experience across categories and territories with organisations like Reliance BIG FM, Zee Entertainment, RED FM, amongst others.