Miraj Cinemas marks its Surat debut with 5-screen premium multiplex at KSB Olympia
By M4G Bureau - February 17, 2023
Targets to open 300 screens by FY24
Multiplex chain Miraj Cinemas has announced the opening of its sixth property in Gujarat and the first multiplex in the diamond city of India, Surat. Located on the third floor of KSB Olympia in Bamroli, the newly launched five-screen multiplex boasts 930 seats, including 51 recliners, 3D-equipped premium screens, and a luxurious lobby. Designed with the local diamond market in mind, the lobby features a stunning diamond-shaped chandelier, adding to the cinema’s opulence.
Launching the property, Deepak Shinde, Vice President, Operations, Miraj Entertainment Ltd., Gopal Bhadiyadra, Director, KSB Group, and the lead actress of the recently released Gujarati film ‘Vash’, Janki Bodiwala lit the lamp and cut the ribbon to mark the occasion. Other city luminaries were also present at the grand launch of the first multiplex of Miraj in the city.
At Miraj Cinemas, enhancing the premium movie-going experience of its patrons is of utmost importance. It is a luxurious property offering movie-goers the experience of a lifetime. The interior is designed to provide a sense of luxury and comfort, with plush seating, state-of-the-art Dolby Surround 7.1 sound systems, 2K projection systems, best-in-class lighting systems, and an elegant aesthetic that sets it apart from other cinemas in the area.
The new multiplex is equipped with Chef Corner, our culinary concept, which is all set to revolutionise the dining experience for movie-goers. At Chef Corner, patrons can enjoy delicious, made-to-order food prepared by our well-trained in-house chefs in a live kitchen right before their eyes. Chef Corner focuses on fresh, high-quality ingredients and offers a range of tasty dishes to satisfy all palates. In addition, customers can indulge in various cuisines, including local specialities and international flavours, with pure vegetarian and gluten-free options available.
Patrons can also order food digitally and cashless using two Pop Express kiosks at the property. They can enter their seat numbers and their orders to be delivered to their seats at the kiosks. It prevents them from standing in long queues to order their food.
On this occasion, Amit Sharma, MD, Miraj Entertainment, said, “Amidst great jubilation, Miraj Entertainment Ltd. has amplified its presence in Gujarat with the inauguration of its 6th property, elevating the total count to an astounding 26 screens in the state. The city of Surat is now graced with Miraj’s cinematic expertise as we made our debut at the opulent KSB Olympia today. We are ecstatic to make this momentous announcement and share our joy with our patrons who can now relish the finest movie-going experience in town at our newest five-screen multiplex.”
He added, “With a vision to provide the best cinematic experience to audiences in Gujarat, Miraj Entertainment Ltd. has set out on a journey of major expansion. The company has already established its presence in major cities of Gujarat like Surat, Ahmedabad, Vadodara, and more, and it is not slowing down anytime soon. Miraj is rapidly expanding across India and is set to reach a remarkable milestone of 200 screens by March 2023 in newer cities like Chennai, Jamshedpur, Indore, Jodhpur, and beyond. Miraj has maintained a consistent growth trajectory, expanding its reach to 120 screens prior to the pandemic. Undeterred by the challenging circumstances of COVID-19, the company successfully launched an additional 60 screens, further solidifying its position in the entertainment industry. The future looks bright as Miraj has set ambitious goals to reach 300 screens by the end of FY 2024. With an unwavering commitment to providing audiences with an exceptional cinema experience, Miraj Entertainment Ltd. is all set to make the magic of the movies accessible to more and more people.”
Stay on top of OOH media trends