WOO extends global reach with 13 new members

By: M4G Bureau

Last updated : March 05, 2024 9:48 am



WOO Chief Operating Officer Mark Flys says: “Our work in helping members exchange ideas and insights, learn from each other’s experiences and share best practice”


The World Out of Home Organization is boosting its membership growth with the addition of another 13 organisations, eight of them from the APAC region, three from Europe and one each from the United States and Africa.

The increased interest from Asia reflects the dynamic growth of OOH in that region, also mirrored by WOO holding its annual Congress in June this year in Hong Kong.  

Four of the new members are international or national media owners, five are OOH service providers/suppliers, three are global media agencies and one is a national OOH association 

The new members are: 

WOO Chief Operating Officer Mark Flys says: “Our work in helping members exchange ideas and insights, learn from each other’s  experiences and share best practice in all sectors of the medium is providing real value to the industry and attracting the leading players in every region.”

WOO is also continuing its work in emerging markets with its first in-person Africa Regional Forum, which takes place from March 11-13 in Cape Town, South Africa. 

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First Published : March 04, 2024 5:07 pm