Dentsu Africa, Moving Walls tie up to launch full-stack DOOH adtech platform across Africa

In Digital OOH By M4G Bureau - February 21, 2023

The solution is set to launch in three of the largest African markets with a series of pilot campaigns for leading brands.

‘OOH organisations require deeper understanding of adtech applications’

In Viewpoints By Rajiv Raghunath - December 22, 2022

Initially, adtech firms faced challenges in acquiring technical skillsets for developing solutions, but that’s not the case anymore, says Srikanth Ramachandran, Group CEO, Moving Walls. Skillsets are much more required in areas like media product management, sales, and particularly for adoption and application of adtech solutions in OOH business. Edited excerpts of the interview with Rajiv Raghunath.

The 5G moment of Indian OOH

In Viewpoints By Rajiv Raghunath - October 13, 2022

Fabian Trevor Cowan draws parallels between fintech role in BFSI growth and adtech setting the ground for D/OOH transformation

A Global DOOH Stack in the making

In Viewpoints By Rajiv Raghunath - August 23, 2022

Laetitia Lim, CEO of leading audience & campaign intelligence platform Quividi, sees DOOH transforming into a platform where tech stacks can be easily combined, and media inventories made effortlessly accessible, across geographies. Edited excerpts of the interview with Rajiv Raghunath.

Australian adtech firm Veridooh sets footprints in UK as part of worldwide expansion

In OOH News By M4G Bureau - August 02, 2022

The UK launch follows Veridooh securing AU$5 million in Series A funding, the first external capital raise for the business.

Adtech startup ExperientialEtc raises $200K as seed fund from Startuplanes

In OOH News By M4G Bureau - June 22, 2022

The four-year-old startup is in the business of digital advertising using the latest technology such as holograms, AR/MR, immersive games and tech-led OOH

US-based Road Runner Media takes Little Caesars places

In Digital OOH By Rajiv Raghunath - June 09, 2022

The campaign leveraged the high-fidelity location-based and dynamic content capabilities of the Road Runner patented adtech and media panel network.

Adtech firm Excellent Publicity plans for major tech advancements, ad agency buyout with $500k funding

In Digital OOH By M4G Bureau - April 22, 2022

Vaishal Dalal, Co-Founder & Director of Excellent Publicity, says, “With this funding, we plan to expand our serviceable territories to all metro cities in India. We also plan to invest in further developing our Programmatic Advertising and Data Analysis technology.”

Broadsign appoints John Dolan as VP, Global Head of Media Sales

In OOH News By Rajiv Raghunath - April 07, 2022

Dolan joins Broadsign with a comprehensive understanding of the adtech landscape spanning the demand side (DSP), data management (DMP), ad serving, dynamic creative and verification

Cross-media adtech platform Beatgrid onboards Brendon Cook, Matthew O’Grady

In OOH News By Rajiv Raghunath - March 23, 2022

The appointments coincide with a phase of exponential growth for Beatgrid ushered by global campaigns with Google, Unilever, The Trade Desk, Vevo, Coles Supermarket, and Virgin