Results For "Adtech"
26 News Found
“Advertisers recognise that embracing tech-driven solutions is essential”
In Viewpoints By M4G Bureau - December 05, 2023
Rishabh Mehta, Founder & CEO of LOCAD, talks about the imperative of adtech solutions for effective audience engagement, in ‘Insights @ Digital X’ presented by DDX Asia, the one-stop exhibition of digital display solutions for retail and out-of-home industries to be held at the Nehru Centre, Worli, Mumbai on December 8-9, 2023.
Moving Walls to showcase enterprise software solutions at DDX Asia in Mumbai on Dec 8-9
In OOH News By M4G Bureau - November 10, 2023
Global adtech group Moving Walls, whose ‘Moving Audiences’ software is used by advertisers and agencies to plan, buy and measure OOH media, will be among the exhibitors at DDX Asia, the one-stop exhibition of digital display solutions for retail and out-of-home industries, to be held at the Nehru Centre, Worli, Mumbai
Consolidation, coordinated adtech, measurement metrics, standardisation key to APAC OOH growth: Tom Goddard
In OOH News By Rajiv Raghunath - November 02, 2023
WOO President Tom Goddard set the context for the deliberations in the 2nd WOO APAC Forum being organised in Bali
Workshop on ‘How to monetise DOOH media’ to be conducted at DDX Asia at Nehru Centre, Mumbai on Dec 8, 2023
In OOH News By M4G Bureau - October 20, 2023
The workshop, principally designed for the benefit of DOOH media owners, will be conducted by leading adtech expert Srikanth Ramachandran, Founder & Group CEO, Moving Walls; registration on first-come-first served basis
‘AdTech and AI: Marketers must deploy AI tactically and tactfully’
AI is everywhere, including in AdTech, but it should be implemented with caution, says Arthur Novarina, Regional VP EMEA, Kochava
‘Measurability has always been Achilles heel of OOH industry’
In Viewpoints By Aayush Mohanan - September 13, 2023
As the OOH industry gains momentum, solution providers aim to fix the missing piece of the puzzle – measurability of the medium. Magesh Poondi, CEO, ReLU AI Systems gives us an idea of how the adtech revolution is coming about in audience metrics in an interview with Aayush Mohanan.
World Out of Home Organization signs up Citix from Kazakhstan as 200th member
In OOH News By M4G Bureau - September 08, 2023
Citix is an innovative technology developer at the intersection of Smart Cities and AdTech
‘We are witnessing the fourth industrial revolution’
In OOH Solutions By M4G Bureau - July 20, 2023
Shashank Shah, Co-Founder, UtopiaTech shares his thoughts on the changing trends and landscape of the Indian OOH sector ahead of the upcoming OOH Expo in Delhi on 28th and 29th July.
Former IPG executive Mike Cooper joins DOmedia leadership team
In Digital OOH By Rajiv Raghunath - May 18, 2023
Mike will be focusing on the company’s international expansion
Dentsu Africa, Moving Walls tie up to launch full-stack DOOH adtech platform across Africa
In Digital OOH By M4G Bureau - February 21, 2023
The solution is set to launch in three of the largest African markets with a series of pilot campaigns for leading brands.