By: Rajiv Raghunath
Last updated : July 03, 2020 2:18 pm
The campaign will run on OOH sites donated by media owners in countries worldwide
The campaign will run on OOH sites donated by media owners in countries worldwide. It will be the biggest OOH campaign of all time, with support from national OOH associations and specialist OOH agencies as well as the multiple OOH media owners, all working in concert.
"We’re delighted to have appointed New Commercial Arts, an exciting new agency with a tremendous pedigree, as our first advertising agency and we are delighted with the initial work they have produced, which will run in July and September. New Commercial Arts CEO James Murphy said: “This is a tremendous win for the agency, our first piece of international business and one for a global medium we love. We all grew up inspired by great posters and it’s a tremendous honour and responsibility to be charged with helping to return OOH to centre stage for consumers and advertisers.”